Why Your Business Needs IT Infrastructure Monitoring in a ‘Facebook Down’ Kind of World

Why Your Business Needs IT Infrastructure Monitoring in a ‘Facebook Down’ Kind of World

In a world where technology and online content are the lifeblood of our communication, connectedness, and even careers – having your business sites or IT infrastructure experience outages or go down for even a few moments (or worse, hours) can be devastating.

Just ask Facebook and co after the already-infamous ‘Facebook Down’ fiasco that occurred on Monday, 4 October 2021 and which saw Facebook, Whatsapp, and Instagram suffer a total service outage that lasted for hours. (Note: A few hours of downtime for them means $7 billion in losses, along with countless angry, upset, and frustrated customers and staff.)

Whatever the cause of the outage (there are many theories and rumors circulating online – but Facebook is keeping mum on the technical side of things) – its impact was felt across the world.

With billions of users relying on Facebook, Instagram, and Whatsapp every day, for a variety of different reasons – from running their businesses to keeping in touch with family and friends located continents away – this was far graver than simply being unable to access one’s favourite social media apps or instant messenger.

Users and employees were unable to perform their jobs, login into their third-party applications, and above all, stay connected with their loved ones during a pandemic.

So, with a cyber crisis firmly underway: what did users (read: customers) do when the world’s biggest social media giants went down? They dug deep in their memory banks, of course, and remembered that they do, in fact, still have a Twitter account that they set up back in 2012...

When I studied Journalism, as seasoned and budding journalists alike, Twitter was our most valuable media tool. Why? Because Twitter is where stories trend. Nay, it is where news breaks and evolves, in real-time.

Even now, years later, whenever something happens (unexpected load-shedding, national protests or riots, a random earthquake in Cape Town), I hop onto Twitter to confirm my hunches or verify developing stories as best I can.

Twitter is still the place to go when something big – good or bad – is happening in the world or in your country. Forget Facebook and Instagram; Twitter is where it’s at.

So, suddenly, on 4 October 2021, Twitter – the tool that everyone loves to ignore, the Cinderella of social media, if you will – became even more important as a news-breaking site than ever before.

Although, let’s be clear here: Twitter was more than just a live-tweeting/news site on October 4th. As their tongue-in-cheek “hello literally everyone” tweet so aptly showed – everyone in the world turned to Twitter in their moment of cyber need.

Twitter even raised a sheepish “hello” tweet reply from Whatsapp’s official Twitter account, showing that yes, indeed, everyone had rushed over to Twitter…including Instagram, Whatsapp, and Facebook who had to tweet apologies and updates to their customers. Ouch.

Why? Because their services were down but Twitter, reliable ol’ Twitter, was doing just fine. (Side note: Hats off to whoever runs Twitter’s social media accounts because their online marketing game was cheekily on point during this event; I just wish we could say the same for that of Facebook and Instagram.)

In a similar vein, with Whatsapp messages unable to be sent or received, people moved over to Signal and Telegram (which noticeably slowed down under the sudden user influx).

This is because online businesses and users around the globe needed something reliable, stable, and accessible when Facebook failed them. So they turned to Twitter for confirmation, connectivity, and above all, consistency.

That is what happens when IT or internet services go down – even for a few hours. Customers, and businesses, in turn, suffer – and if customers suffer, then they start to question whether your business services are the right fit for them after all.

So, in a world where we are constantly switched ‘on’, your services cannot just go down, seemingly out of the blue, for hours at a time; Mark Zuckerberg can tell you that much now.

That is why, with a company like Sintrex on their side, our clients have the best chance of avoiding or weathering this kind of cyber disaster – be it on Black Friday, Facebook Down, or just a normal day in our modern, tech-driven world.

Why? Because Sintrex excels at 24/7 IT infrastructure monitoring, root-cause problem identification, quick response times, and above all, effective crisis management, all of which helps us steer our clients through any storms that their business services may encounter.

We might not be able to completely stop client services going down or experiencing outages – but one thing is for sure, with our 24/7/365 monitoring services and dedicated operators and engineers working around the clock: our clients won’t ever hear about their services being down from Twitter (or worse, their customers) first.


By Tamlyn Ryan

Last modified on Thursday, 14 October 2021 14:11
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